About project
Period: November 2020
Client: Qproperties
Subject: Logo Rebranding
Qproperties is the leading real estate website and the best property finder in Qatar. The idea is to create the biggest property finder website in Qatar where it can provide more options to property seekers and real estate information.
Our Task Was
To make sure users will remember the website after their first visit.
To create a simple yet a catchy logo for users to remember.
Process
We made sure the logo identify the website is a property finder in Qatar. We came up with the idea of adding letter “Q” on the finder icon.
- Adding Q on the logo
- Identify the website is a real estate portal
- Property finder icon to
- awareness that the website is based in Qatar
Result
Since the rebranding, Qproperties has seen an increase of returning users by 150%
- Returning users increased by 150%
- Tenants finds it easy to identify the website
- Professional look of the website
- User trust increased
Conclusion
Since the re-branding of Qproperties, we’ve seen a huge difference on returning user traffic. This shows how a logo can significantly increase awareness to a business.